E-marketing is about getting people attracted to companies electronic market place, then convincing them to take an action: buy, join, subscribe, read more, etc. Today more than 70% of the European companies have a website (David Jobber 2004). The way different types of businesses benefit from e-business is highly deviating among different industries. This for instance is high in Tourism industry and to the other side of the spectrum you may find one of the lowest in petroleum, gas and oil industry. In brief e-business is highly dependent on the type of product or service, to the nature of target market whether Business to Business, Business to customers or Business to Government.

It is also a common mistake among the industry owners that a user is interested to know almost everything about product or service they offer. 

Internet marketing may cover most of the business online aspects including advertising, articles and press releases, websites, market research, email marketing and as a whole advertising. In the current business word it is not working if one think based on a stable market but they should react in a way not only reduce the cost only rather they should increase their CRM (Customer Relationship management) awareness and knowledge as well as changes in their production cascade seem to be necessary.

Security and e-shopping is for sure the main concern over online purchasing versus traditional system that every user actually touches money no matter in which way he gets.

Before clicking the payment method. Having a cotton fabric selected among too many other patterns while browsing the web however highly dependent on how a user finds the process easy, rational, joyful and trustable. A high quality traditional shopping where top features of good clothes are fully considered means better choice. This is usually a conscious process for e-buyers to purchase or at least select what they need in a multi step high-tech environment.